The story of Fietsheld (‘Bike Hero’) starts in late 2018 during a course project. Michelle and Kenneth commit to a challenge from G-Sport Vlaanderen to facilitate biking in traffic for people with an intellectual disability.

After various meetings, hard work and new developments, a test phase takes place at the domain of Puyenbroek. The enthusiasm of the target audience is so positively memorable that it gives Michelle and Kenneth the drive to pursue their idea outside the classroom.

How does their product work? The user receives instructions through bone conducting headphones (in order to still hear traffic sounds as well) and indicates direction through handlebar add ons. LED lights on the helmet sleeve inform other traffic participants of this desicion so that safe travels are assured.

Let’s welcome the Bike Heroes in tomorrow’s traffic!

The Fietsheld story looks even better than it reads: