Straight Up

Liesbeth, PhD student in human anatomy and Quinten, PhD student in electrical engineering, have teamed up to make back pain a thing of the past. Straight Up provides a smart wearable device that measures back posture and movement habits around the clock, defining exactly when and where things go wrong. Because every back is different, Straight Up provides tailored, targeted feedback through an app – the only way to make good posture stick.

Look out for this revolution against back pain.

  • Status product: prototype made
  • Customers: B2B
  • Team Straight Up: Liesbeth Van Hauwermeiren, PhD Student in Human Anatomy and Quinten Van den Brande: PhD Student in Electrical Engineering