Research to market workshop


The Research to market workshop (formerly known as Science to business or Opportunity recognition workshop) is a short programme for researchers and scientists that teaches you to create value from your own research, and takes you on a journey to discover its market potential.

The goal is to:

  • develop your entrepreneurial skills
  • stimulate your research to find its way into the market
  • let your research give shape to the society of tomorrow
  • apply innovation techniques and methodologies to your own research

Take a look at what participants say about the workshop.

For whom?

Research to market is organized for all researchers from Flemish Universities with various research topics, not only those linked to technology. Ideally you are in the final years of research and already have an idea of the potential results or technologies that your research will lead to (such as a specific material, book, process, collection, technology, dataset, algorithm, (board)game, expertise, …).

Participants will be selected based on the topic and progress of their research, their motivation and ambitions. A maximum of 12 participants will be selected.

Apply for our upcoming edition before 26 April 2021.

What's in it for me?

More than 80% of the PhD researchers pursue a career in industry, start their own company or work in the public sector. This workshop is useful to all of these career paths:

  • You are taught to understand the market context and the customer or user point of view. This gives you a high-level market perspective on your research and research results.
  • You are offered a unique and personalized approach that will prepare you to be one of the technology leaders, innovation agents or welfare architects of tomorrow.

During the workshop you will gather the following skills:

  • awareness and ability to exploit the potential of your own research
  • understanding the value creation process in a very early stage
  • the ability to think about your sector's opportunities from different angles (e.g. customer, marketing, business)
  • the ability to apply research know-how to build solutions for problems
  • how to recognize market opportunities and exploit them
  • obtain the necessary pre-business planning skills
  • develop more entrepreneurial skills (presentation skills, customer and user focus)

Apply for our upcoming edition before 26 April 2021.


Due to the Corona precautions this workshop will take place fully online.


In the online learning environment you will receive theoretical learning modules about the different topics such as spotting opportunities in your research, value proposition and business model canvas. Each module also includes a case study from a researcher who became an entrepreneur.


All this theory will be applied on your own research during the live workshop sessions. We will combine a variety of online working methods to make sure the right competences and guidance can be provided, even in an online format. There will be class sessions where everyone is present, online individual assignments, peer feedback sessions and pitches.

Over the course of 4 days we will cover research communication and opportunity identification; detecting market opportunities and value proposition design; product vision, pitching and final presentations.


This phase focuses on validating the assumptiosn you made during the program and consists of 3 in-depth coaching sessions over the course of 3 months. During the workshop you will have identified a number of possible applications for your research. It is necessary to validate those assumptions as quickly as possible in the real world.

This coaching also helps you to prepare for follow-up programs such as Expedition DO! or the Tech Transfer Venture Track.

Next edition & application

Deadline for application: 26 April 2021. You will receive a confirmation e-mail before the end of that week.

Price: 0 €, only PhD students, researchers, postdocs and ZAP from Flemish universities can join

Online workshop:

  1. Group 1: 19, 20, 26 & 27 May 2021, each day from 9:30 - 12:30 & 13:30 - 16:30
  2. Group 2: 3, 4, 10 & 11 June 2021, each day from 9:30 - 12:30 & 13:30 - 16:30

Apply here for these upcoming editions.

Participants need to be present at all sessions of their group. It is not possible to follow sessions of another group.

The confidentiality of the research will be guaranteed. External teaching staff or coaches will sign the NDA's proposed by Ghent University's Tech Transfer.

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